So, now we have the idea. What’s next? We need people, we need resources, funds… there’s so many things to do to actually get this idea off the ground. And if we don’t then unfortunately, it will remain just that – an idea! Over the years many an idea had come and gone and I had briefly dabbled in them. This one was serious and I didn’t want to let it go. There may have been a variety of reasons for it including some free time, the COVID-19 enforced lockdown… a desire to finally do something of my own just like so many of my other friends and colleagues were… it was all of it. But most importantly, given the idea had come from my son, I was keen to see his vision come to light here.
With that, off we went to the races. I have a co-founder in India who shared the same vision as me. With two sprightly kids of his own, he knew the feeling of wanting and needing to change this market of customised books, offering kids and parents something they could really relate to. We brought on board our Creative Genius who has an absolutely magical touch with designs, graphics and artwork and you can see this for yourself, when you order your very own Picabook. And to top it all off, we were lucky to be introduced to our extremely helpful, engaging and supportive website developer – Ranjan.
All the pieces were falling into place, but they all had to be acted on. They say Rome wasn’t built in a day, and neither was Picabook going to be done in a day. So, while balancing a designer, bankers, website developer, I also had to cope with the distractions of “Papa, I’m hungry.” “Papa, can we go to the park.” “Papa, I don’t like this show on the TV; can you change the channel.” If that wasn’t enough, every Zoom call and Google Meet of mine had the pleasure of guest appearances from my two executive decision makers, my board members, my kids… and so, I genuinely would not be able to answer the question as to what has been harder to juggle – my kids or the needs of the business?
All said and done, it has been an enjoyable ride and we are excited to be on the verge of launching something new, exciting and revolutionary that will ultimately change the way stories are told!